If you’ve seen my work across various brands, you’ve likely noticed the dogs I feature in my commercial shoots. The dog modeling world can be tricky, and it’s often daunting for brands to navigate it alone.
That’s where I come in!
I have a select group of “rockstar models” – dogs that I know, trust, and have been trained to perform well in nearly any situation. I also work with a network of aspiring models excited for new projects. With my social media reach, it’s like having a secret stash of doggy talent, full of charm, quirks, and energy, perfect for any commercial campaign.
Curious how I select the right dog models for my shoots? Here’s how we do it…
Step 1: Understanding the Brand’s Needs
We start by discussing the specifics of what needs to be photographed and which dog would best represent it. For example, brands that showcase leashes and collars often prefer short-haired dogs, while a brand focused on bath products may need a dog that loves water.
We also discuss breed preferences, considering who the brand wants to connect with. It’s important to know the target audience and whether the dogs are purebred or mixed, ensuring the models resonate with the brand’s consumers.
Next, we consider the size of the dog and the products. For example, large dog beds require a big breed, not a tiny dog. Some brands may also have breed restrictions, either avoiding or preferring certain dogs for their marketing.
Coat color is also an essential factor – some products look better on light-colored dogs, while others pop on darker coats.
Step 2: Finding the Perfect Fit
Once we’re clear on the client’s requirements and the brand’s aesthetic, I look through my network of dog models. I first check my past clients to see if any of their dogs fit the criteria for the shoot.
To determine whether a dog is a good match, I ask the owners several questions, including:
- Availability for the shoot date, time, and location
- Whether the dog has solid recall and can be off-leash
- The dog’s obedience to basic commands
- Whether the dog is house-trained
- The dog’s comfort with performing the actions needed for the shoot
Step 3: Highlighting Each Dog’s Unique Qualities
Every dog has a unique trait or talent that makes them special. We select models based on their strengths. For example, if we need a dog who loves fetch, we focus on dogs who enjoy that activity. If we’re shooting cozy dog beds, we look for dogs who love to relax. For dental treat campaigns, we seek dogs who enjoy chewing on treats.
Dog Model Tip: Training level is crucial. We generally prefer dogs with strong obedience skills, including sit, stay, down, and recall.
This process involves finding the right mix of training, energy, behavior, breed, size, and comfort in the shooting environment, whether it’s indoors or outdoors, with or without a leash.
A Final Note: The Role of a Professional Dog Photographer
If I could photograph every dog that comes my way, I would, but for commercial shoots, we need dogs that not only meet the brand’s needs but can also perform the necessary actions efficiently and reliably.
As a commercial photographer, I’m not an animal talent agency, but I can still connect you with the perfect dog models for your commercial project!